The topic that I have decided to discuss this week is the
topic of media literacy. Media literacy is “the ability to understand and
critically analyze the influence of the mass media on our lives.” In essence,
it is being able to make your own decisions about what the media tells you.
This is a very important skill because the whole purpose of the media is to
sway you to believe the things that they believe. For example, the elections
that just finished were absolutely brutal. Ads on TV were targeting the
candidates and the different propositions and constantly mudslinging. The one
that I heard most was the commercial for Proposition 32, what it said was “Prop
32 is not what it seems, large businesses actually pay for the ads…” These
commercials are made to instill fear in their audience, the fear that they
might be misled by the commercials and taken advantage of. That is the reason
that media literacy is so important. In order to not be taken advantage of, we
need to be able to critically analyze the media influence.
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