Dr. Novello used cause-and-effect inductive reasoning
because the large increase of students beginning to smoke was from the
influence of Camel cigarette commercials. In order to combat this increase of
smoking and use of drugs, Dr. Novello put up ban on cigarette and alchohol ads
as well. She believed that if the young generation was so easily influenced by
these commercials, maybe her ads would do the same and nullify the camel
cigarette ads.
Dr. Novello believed that the solution to the problem was
not attacking the children directly, but instead using the media to plant the
idea that doing drugs and alcohol is bad for them in their minds. This method
of inductive reasoning is very common in the advertisement field and was a very
good idea. I think that most likely it wouldn’t influence as many young kids,
but it may prevent some people from doing drugs and drinking alcohol.
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